Beginning with the Museum of Science and Industry, she folded green practices into every aspect of her business. From standards of transportation, to strictly using LEDs for all audio/visual support, to recycling about 75% of waste from events. To succeed with this strategy, she meets with clients prior to beginning her actual work. Educating them on her standards, the benefits, the costs, and the savings all is necessary to get the client on board.
It’s moving beyond the stuff (like lighting and recycling) and the processes to the content. I think we should be using events to showcase collaboration. I love the idea that TEDx the brand creates an opportunity for little Pivotal and Google and the Museum of Science and Industry to work on something together because the topic is so awesome. And in addition, we’re going to use the event as a platform for all these up-and-coming businesses and projects and non-profits that are participating and help them garner support through this event.
That’s more sustainable than green. The recycling and composting for events need to happen in conjunction with the idea of community and collaboration so we can all sustain our businesses and programs, and in turn, sustain Chicago.