Monday, February 14, 2011

Even sports fans can be sustainable!




Through the Chicago Bulls Go Green program, they post updates to keep fans informed about sustainability initiatives the Bulls are hosting Also, each month tips are posted on the following environmental themes and ways that fans can be more green at home and work.

January -- Winter Energy Efficiency
February -- Paper Usage
March -- Fuel Conservation
April -- Improving Air Quality
May -- Recycling and Proper Disposal
June -- Green Purchasing
July -- Summer Energy Efficiency
August -- Green Transportation
September -- "Greening" your Kitchen
October -- Water Efficiency
November -- Fall Energy Efficiency
December -- Waste Management

Last year in April during NBA's Green Week, The Bulls hosted an in-arena Go Green awareness night on Saturday, April 3 during their game vs. the Charlotte Bobcats.
  • The team wore 100 percent organic cotton adidas shooting shirts featuring the NBA Green logo.
  • Fan educational booths on the 100 and 300 level concourses promoting ways to recycle and special recycling procedures for unconventional products
  • Energy saving light bulbs were given out as an exit giveaway at the gates to promote energy efficiency
  • Game entertainment and music was environmentally themed
  • Ten green tips were featured on the scoreboard throughout the game

During Green Week, the NBA teams encouraged their fans to participate in community service events, including tree plantings, recycling drives, park clean-up days, the creation of live, learn or play spaces using environmentally friendly materials, and hosting in-arena Go Green Awareness Nights featuring auctions to support environmental protection programs and promotions to encourage fans to implement green habits.

During the 2010 NBA Green Week, the Bull also connected with Rush and 30 elementary students to showcase sports medicine and their new "green" facilities at Rush. They also hosted a community cleanup of the areas surrounding the United Center from 9 -10:30 a.m. with volunteers from Cleanslate, a neighborhood beautification business cleaning sidewalks, parkways, public gardens and vacant lots.

An article from the Environmental Leader stated that a survey from ProGreenSports found 80% of North American professional sports teams are planning to increase sustainability programs implementing long-term and short-term goals.

The 2009 ProGreenSports Sustainability Survey finds:

  • More than 90 percent of professional sports teams indicate executive management has a positive perspective on developing a green business strategy
  • Nearly 60 percent have formed an internal “green team"
  • More than 70 percent of team executives say that implementing an effective green strategy will increase brand loyalty, and team executives are six times more likely to expect their green program to increase profit rather than decrease profit.

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